Tuesday, February 02, 2010

Toyota Recall - Better or for Worse

    Toyota recalls millions of its vehicles across different models for having a faulty gas pedal. It is a terrible thing to happen to a company like Toyota. People had come to trust Toyota as a company which makes reliable cars. Even big corporations look up to Toyota as a role model. Now this recall, just goes on to show that no one is perfect, of course. But I was wondering if this is really bad for Toyota's image, after all.

   
Would Toyota lose its lead in the auto market ? Would people treat this mishap as just another human error or would it label Toyota as just another company ? Is it possible that through this issue Toyota comes out much stronger ? If Toyota sets an example for customer support not exhibited by other companies. If people get their problem fixed in a timely manner and are treated fairly, they might have a much better opinion about the company than what they initially went in with. It is only in bad times that we really get to know the worth of anything. If people believe that Toyota is intrinsically an ethical company, they might be willing to forgive them. I do not have answers to any of the above questions. But it would be interesting to see how Toyota performs in the coming years.

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